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Fullstory Fullcapture Anywhere: Activation Subtext

Give your agents
sight.

AI writes code faster than any human. But your agents are blind — they can’t see what they built, can’t watch what users hit, and start from zero every session. Only Fullstory Fullcapture turns on the optical nerve of the agentic SDLC.

Fullcapture
The optical nerve
Customer Agent MCP
CX activations
Fullstory MCP
The data
Subtext
Closed-loop QA
The Problem

AI can write code.
It can’t see the app.

Your coding agents are fast at typing and slow at understanding. They can’t watch what users hit, can’t verify their fix against a running app, and start from scratch every session. The bottleneck isn’t the code. It’s the feedback.

Agents can’t check their own work.
They write code and hope it matches intent. You reload, click through, describe what’s wrong in chat.
Every session starts from zero.
No memory of your app. Re-discover structure, guess at components, burn tokens on element hunting.
Production bugs wait for humans.
The agent that wrote the code can’t go back and watch what went wrong. It waits for you to investigate.
The bottleneck isn’t the code. It’s the feedback loop. Close that loop and agentic engineering actually ships.
Step 1 — The Foundation

Fullcapture.
The optical nerve.

Only Fullstory captures every click, input, navigation, network call, error, and frustration signal — automatically. No tagging. No sampling. No missed events. This is the sensory input every agent downstream depends on.

This is what makes everything else possible. Customer Agent MCP, Fullstory MCP, and Subtext all read from the same high-fidelity stream. No capture, no sight. Only Fullstory does this.
▶ Deploy via Adobe Exchange — 60 seconds, zero code
Fullstory Adobe Tags extension install walkthrough

Install → Configure org ID → Publish. Fullcapture is live.

9
Tag Actions
4
Events
8
Data Elements
MCP Ecosystem — 1 of 3

Customer Agent MCP.
Fullstory context,
anywhere your agents work.

A standalone MCP server that delivers behavioral truth to any external agent platform — Intercom Fin, Zendesk AI, Salesforce Einstein. Your CX agents answer with session context instead of ticket text.

Part of Fullstory Anywhere: Activation. Two tools. Simple contract. Every external agent gets the same behavioral signal your internal teams rely on.
get_session_summary get_context
Agent view · Intercom
Intercom Details panel showing Fullstory AI Session Summary populated with customer, session highlights, and context for Fin.
Human agents see the session summary inline on the ticket.
Customer view · Fin
The bot resolves with session context — no human needed.
Step 2 — Investigate

Your AI now speaks
Fullstory.

The Fullstory MCP connects any AI coding assistant — Claude Code, Cursor, Copilot — directly to your captured user behavior. Query frustration signals, pull session replays, diagnose real issues without leaving your IDE.

Plugs into the Adobe MCP ecosystem. Fullstory is the behavioral sensor. marketo-mcp.adobe.io and AJO MCP are the action layer. Claude reads the session, finds the broken form field, calls Marketo MCP to fix it. 30-minute loop — sense, diagnose, act.
Claude Code — MCP Ecosystem sense → diagnose → act
// Fullstory MCP — the eyes (behavioral signal)
> Why are Demo Request submissions down 30%?

  Claude → fullstory.get_opportunities()
  Claude → fullstory.get_sessions(segment: "form_abandon")
  Root cause: rage-clicks on "Company" field, 62% of drops

// Marketo MCP — the hands (marketing action)
  Claude → marketo.update_form(id: 12, remove: "Company")
  Claude → marketo.clone_program("Q2 Demo Request" → "Q3")

// Fullstory MCP — validate the fix
  Claude → fullstory.get_sessions(after: now)
  Submissions up 41%. Rage-clicks gone.

// 30-minute loop. No ticket. No sprint.
Fullstory MCP
The eyes
Marketo MCP
The hands
AJO MCP
The journey
Live Agent Session

Watch an analyst agent investigate a vague ask.

One prompt, no tool names, no spec. The agent scopes, investigates, and ships — and we'll pause along the way to explain what it's doing and how it's using the Fullstory MCP.

Playing — press → to skip
What the agent just did

From vague ask to
shipped report — end to end.

One prompt: “prepare a report on the performance of our current marketing campaigns.” No spec. No data handoff. The agent used Fullstory MCP to see the app, investigate behavior, surface the bugs hurting conversion, and produce both a CMO-ready report and the field guide that teaches the team to reproduce the workflow.

Scoped the ask.
Clarified audience (CMO), data source (Fullstory), and deliverable shape before touching code.
Discovered active campaigns.
Queried Fullstory MCP to identify in-flight UTM campaigns and benchmark performance.
Caught bugs & friction.
Surfaced real UX issues suppressing campaign conversion — problems no dashboard would have flagged.
Shipped two artifacts.
A board-ready report and a field guide so the next analyst can reproduce it from scratch.
▶ View the Report ▶ View the Field Guide
This is the compound return. Fullcapture gave the agent signal. Fullstory MCP gave it eyes. The output is a real artifact, shipped in a single session — not a research doc.
Step 3 — Validate

Subtext.
The QA engineer
in the chair next to you.

Your agent reproduces the bug via a live browser tunnel, writes the fix, validates against the running app, and attaches a recorded session as definitive before-and-after proof on the PR.

subtext live — tunnel from GCP to your localhost. No VM, no screen share.
Sightmap-enriched snapshots — agents navigate by component name, not fragile CSS selectors.
Session recording on every run — attach a replay to the PR. No "LGTM." Proof.
The end of PR slop. Agents stop shipping code that looks right and breaks the experience. They ship validated outcomes.
Continuing from Campaign Report · §07 Product Fixes
P2 Ongoing friction · PDP ↑ +22% / 2w
Share button dead clicks (SVG line intercepts)

The share button is broken. 968 users can't share.

An SVG <line> inside the button is intercepting pointer events — users click, nothing happens. Affects 28% of ProductPage users. The fix is one CSS rule; the hard part is knowing it's happening at all.

button#share-button svg * { pointer-events: none; }
Users affected
968
Share of PDP
28%
Fix complexity
Trivial
Subtext picks this one up → One CSS rule sounds trivial. Watch the agent reproduce it, fix it, validate against the live app, and attach recorded proof — before a human ever reviews.
Live Subtext Session
Tunnel in. Collaborate with the agent in your live app.

The Subtext UI establishes a tunnel between your locally-running site and your agent. You explore the experience together — leaving and receiving comments as you go.

Playing — press → to skip
The Agentic Developer Experience

Agents got sight.
Adobe got signals.
QA got validation.

Fullcapture is the sensory input. Fullstory MCP gives agents the data. Subtext closes the loop. One stack, the full agentic SDLC — and every layer only works because only Fullstory captures everything.

Scan to join the Subtext waitlist — subtext.fullstory.com
Early Access
Join the Subtext waitlist.
Free to start. Priced on agent work, not human seats. Design partners onboarding now.
▶ subtext.fullstory.com
Fullcapture Fullstory MCP Subtext